Helly Hansen is looking for a Product Manager Workwear

The Product Manager is a highly skilled category leadership role that owns the product vision and solution definition across multiple seasons in parallel. The role is the main link between Product and Marketing, turning customer, market, commercial, and strategic insight into clear seasonal product briefs and then translating the product intent into the product truth, value proposition, technology story, and proof points Marketing needs to build demand. Working through an extensive network across Product Merchandising, Design, Development, Materials, Sourcing, Marketing, Sales, Operations, and regional teams, the Product Manager keeps product creation and go-to-market development connected from pre-brief through launch. The Product Manager is accountable for building a differentiated product pipeline that meets immediate seasonal needs while delivering sustainable Workwear category growth over a 1--3-year horizon, within the commercial framework set by Product Merchandising.

Product Vision & User Value

• Define target users, use cases, and problems to be solved for assigned product areas
• Own the long‑term product vision and roadmap, balancing innovation, platform logic, and lifecycle management
• Represent the voice of the customer and market in all product decisions

Seasonal Product Brief Ownership

• Author of seasonal product briefs based on structured commercial inputs from Product Merchandising
• Clearly define performance intent, feature priorities, and value propositions
• Ensure briefs are focused, realistic, and decision‑ready --- not wish lists

Product-to-Marketing Leadership

• Act as the primary interface between Product and Marketing throughout the seasonal process, ensuring Marketing is engaged from pre-brief and brief development through build, sell-in, launch, and post-launch learning
• Provide Marketing with the finished product brief, product intent, target user, value proposition, technologies, differentiating features, proof points, and credible product stories needed to build the go-to-market plan
• Brief Marketing on new technologies and seasonal storytelling opportunities, and ensure product claims and messages remain accurate, relevant, and grounded in the product
• Partner with the Category Marketing Director and Marketing team as they define audiences, channels, budget, campaign plan, assets, and market activation
• Support product launches, sales meetings, Key Account presentations, and sales enablement as the authoritative product voice
• Use campaign performance, sell-through, customer, Sales, and market feedback to strengthen future product briefs and roadmaps

Cross‑Functional Product Leadership

• Serve as the hub between commercial intent, product creation, and Marketing, maintaining one clear product narrative and aligned decisions across the seasonal process
• Lead alignment and decision-making across Design, Development, Materials, Sourcing, Product Merchandising, Marketing, Sales, Operations, and regional teams
• Translate product vision into clear priorities, resolve cross-functional trade-offs, and maintain momentum across multiple seasons in parallel
• Partner with Product Merchandising to align product ambition with price, tiering, margin, and assortment role
• Build organizational commitment around product choices without relying on formal authority over all contributors

Portfolio & Lifecycle Thinking

• Manage interconnected product initiatives across their full lifecycle---concept, launch, evolution, and exit---while balancing current-season delivery with future-season development
• Own the product roadmap and pipeline for assigned areas, ensuring choices translate into measurable Workwear category growth over the next 1--3 years
• Ensure new products strengthen the portfolio, avoid unnecessary overlap, and build scalable platforms
• Drive rationalization, lifecycle, and platform-reuse decisions where appropriate

Market & Performance Insight

• Monitor product performance, customer feedback, and competitive landscape
• Translate insights into improvements for future briefs and roadmaps
• Contribute to continuous learning across seasons

• Typically 7+ years of progressive experience in product management, category management, or equivalent product leadership roles
• Demonstrated ownership of complex, multi-season product roadmaps and commercially meaningful category outcomes
• Strong ability to define ambiguous problems, prioritize requirements, make trade-offs, and take decisions with incomplete information
• Commercial fluency across price, margin, volume, and SKU discipline
• Proven ability to influence senior and cross-functional stakeholders across a complex, matrixed organization
• Deep experience in apparel, workwear, footwear, or equipment categories strongly preferred

• Design and Development receive clear, focused briefs they can confidently execute
• Marketing receives an early, complete, and credible product story that can be translated into a strong go-to-market plan, campaign, and sales tools
• Product creation and Marketing remain aligned from pre-brief through launch, with fewer gaps, late reinterpretations, or unsupported claims
• A credible, prioritized multi-season pipeline is in place and delivering against 1--3-year Workwear category growth ambitions
• Products are differentiated, relevant, scalable, and supported by strong cross-functional commitment
• Product ambition and commercial reality are aligned early---not negotiated late

• Ability to thrive in a lean, high-growth environment
• Ability to work well across functions, diverse communities and different time zones.
• High degree of travel.

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports

Any questions can be directed to: khorsle@hellyhansen.com